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Guerilla Marketing – Lanzi Moto motorcycle ad campaign

24 April, 2020
Our compliments go the Ejwd marketing and communications studio in Rome for this unconvetional advertising effort for a motorcycle delearship. A first pilot test of the advertising was done at the end of July.The campaign plays on a mirror set…
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Who deserves to win Rossi's Donkey helmet and ears?

24 April, 2020
Once and awhile it’s nice to make fun of motorcycle racers with a little irreverent humor and irony and this is what Spanish website Solomoto is doing with their poll ‘Orejas de Burro’ (Donkey Ears) which is more or less,…
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Yamaha R6 2007 Replica Abarth

24 April, 2020
Calogero has personalised his Yamaha R6 from 2007 and sent us the photos of his effort. In creating the R6 2007 Replica Abarth, our reader writes, “I made a lot of sacrifices and I hope it’s deserving of publication.”Calogero, here’s…
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Nolan N62 Pulsar women's helmet

24 April, 2020
Here’s a couple of fancy designs from Nolan on its N62 full face helmet. The helmets have great quality-price ratio, and have sporty and attractive technical solutions. These N62 helmets appear in Pulsar design and have been made as women’s…
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8 Hours of Oschersleben: Michael Schumacker

24 April, 2020
Team Kawasaki France took the victory at the 8 Hours of Oschersleben in Germany. Yamaha Austria Racing finished on second position and Suzuki Endurance Racing third. Yamaha Deutschland, Honda Holzhauer Racing and the Suzuki Yoshimura Germany did not finish.On the…
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Kenny Roberts puts several racing bikes on the auction block

24 April, 2020
Triple World Champion Kenny “King” Roberts has decided to partially empty out one of his personal garages and museum (which is temperature controlled) and has appointed RDM Motors to auction off several of the family heirlooms and part of motorcycle…
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Miss Italy finalists gallery: part two

24 April, 2020
Pick your favourite Miss Italy finalist from the gallery below, and check out the Miss Italy video after the jump of the coronation of Maria Perrusi. The hot favourite finalist to win was Mirella Sessa, pic number eight below.
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Renault New Kangoo: images and info

24 April, 2020
The New Kangoo is about to debut at the imminent 2013 Geneva Motor Show (7-17 March) and will be sporting Renault’s new brand identity created by Laurens van den Acker, with its original front end, modernized dashboard and other improvements…
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Leon Camier fastest on day 1 of WSBK test at Aragon

24 April, 2020
Just a week after the end of the 2012 World Superbike championship, several teams were back on track at the Motorland Aragon circuit already preparing for the upcoming 2013 season that will kick off with traditional opener at Phillip Island…
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Randy de Puniet talks about his surgery (w/video)

24 April, 2020
Randy de Puniet underwent surgery last Friday to remove a screw from his left knee that was inserted after breaking his leg during the 2010 Sachsenring MotoGP.Here’s the French rider talking about his surgery and his hopes of being fit…
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MotoGP Brno: Jorge Lorenzo Dominates in FP1

24 April, 2020
Jorge Lorenzo came back from his relaxing holidays in Santo Domingo to continue his domination on track. The Spaniard was the fastest rider in today’s MotoGP free practice at Brno and also took the track record with 20 minutes remaining…
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Ducati Multistrada 1200 pics and video

24 April, 2020
The Ducati Multistrada 1200 has still yet to earn its stripes, but these official Multistrada launch pics and video (after the jump) from the presentation have enough sex appeal to make us consider the new Ducati in a positive light.…
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The Ferrari collection of Chris Evans: gallery

24 April, 2020
UK radio DJ Chris Evans is now the lucky owner of a rare 1963 Ferrari 250 GTO which he recently bought at auction for a whopping £12 million. The beautiful Ferrari now gets added to Evans’ small collection of these…
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Max Biaggi announces retirement

24 April, 2020
Two time World Superbike champion Max Biaggi has officially announced this morning in a press conference at the Vallelunga circuit that he will be retiring after 21 years of racing.The Roman Emperor who is 41, has 63 victories to his…
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Rome's task force against art vandals

24 April, 2020
Touring Rome is more than enough for us to realise the historical and cultural patrimony of the city, but what we don’t always realise is how much Rome’s monuments and artworks are the subject of vandalism. Now, in the height…
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A Valentino Rossi Celebration – Part 1

24 April, 2020
Either you love him or you hate him, but no one can deny that Valentino Rossi is the superstar icon of MotoGP racing and to celebrate his 8th title, the Italian TV programme Matrix did a two hour interview with…
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Italian ski resorts open for night skiing in Italy

24 April, 2020
In some Italian ski resorts, you actually don’t get the opportunity to be the last on the slopes, hiking down the hill in your ski boots because the chair lift closed early. In some alpine Italian ski locations, the slopes…
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2011 EICMA: Zero Motorcycles line-up for 2012

24 April, 2020
California-based Zero Motorcycles showed up at the 2011 EICMA to introduce its range of all-electric motorcycles for the year 2012. There hasn’t been any revolutionary change in the line to speak of, just a number of slight modifications improving the…
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BMW 5 Series Trussardi luxury car

24 April, 2020
This Trussardi design on the BMW 5 Series marks an Italian-German effort at a luxury car. The Trussardi 5 Series is on show at the Trussardi ‘palazzo’ in Milan, in the piazza of the Scala opera house. The car itself…
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Lapo Elkann opens his Milan house to Financial Times

24 April, 2020
In a long interview given to the Financial Times, Lapo Elkann, talked at length about his new house in Milan which the heir to the Agnelli Fortune personally redecorated. Located in Porta Ticinese, the house is 400 square metres in…
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