The UK has launched their latest motorcycle safety campaign and instead of the usual hard hitting, gut wrenching videos that show you the final results of not following road safety, this THINK! compaign is centered on making drivers think about the person who rides motorcycles.
Apparentely a recent study says that drivers who know motorcyclists are less likely to have have accidents with riders because they notice them more, thus the main theme: THINK BIKE.
THINK BIKER.
Do you find this softer type of campaign more or less effective than the shocking ones?
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