In America it is not uncommon for companies operating outside the motorcycle industry to turn to well-known customizers to create some sort of “promo bike” to amaze the attendants of some fair or event.
It is a win-win situation, where customizers can make themselves known outside of the custom planet and the companies can get themselves a unique and different promotional tool, way more impressing that some boring car covered with logos or with a giant can sticking out its roof.
Technics is a pretty popular name in the hi-fi audio business, where the company has been playing a leading role since its birth in 1965.
One of its most famous products is the turntable SL-1200, which has been on the market for almost 30 years, from 1971 until 2010.
Over the last ten years its products got smaller and smaller, and almost all of them are now sold with the Panasonic brand, the group that now owns Technics.
However, in recent years the brand has become an household name in the field of professional equipment for DJs, and to make sure their last range of headphones will not go unnoticed, they asked for the help of custom superstar Roland Sands.
To create this awesome promo bike, Mr.
Sands went for a pretty straightforward H-D Sportster and loaded it with a number of accesories lifted from the extensive catalog of its own company, but that would not have been enough for the task so he gave it a couple of rims that strongly recall the shape of a turntable.
Apparently, the bike is still in a “work in progress” stage, and apart from these few pictures there is nothing about it, zero technical data to speak of, but the style of the American guru is already pretty detectable in what is bound to become his next masterpiece.
Let’s just wait for the full package then.
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