New Ducati logo presented

A historic moment in the Ducati company has occurred with the design of a new logo.
The new emblem has kept the red Ducati colour, but reflects a heart-shape, showing passion for, and dedication to, the Ducati brand.
Managing Director, Gabriele del Torchio, revealed the new logo at the Ducati Eicma presentation, together with a video showing the various elements that lead to the design – everything from the curves of road corners, to the tank of a Ducati.

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