On the eve of the Italian Grand Prix at the Mugello circuit, Generali and Ducati have announced an important partnership marking the debut of the Generali Lion logo in the MotoGP motorcycle World Championship, through the support of the red team from Borgo Panigale.
The two companies have signed a three-year agreement naming the Generali Group, one of the largest European insurance providers active in more than 60 countries, as a Ducati official sponsor.
The Generali logo will appear on the Desmosedici GP9 bikes and the leathers of World Champions Casey Stoner and Nicky Hayden.
Giovanni Perissinotto, Generali CEO:“The MotoGP World Championship is an ideal sponsorship context which perfectly matches with the international scope of the Generali Group.
This agreement brings together two major Italian companies which, over the years, have been demonstrating a strong capacity for innovation that made them successful international players.
” Gabriele Del Torchio, CEO Ducati :“We are proud of this important partnership with Generali .
An agreement which confirms the great value which can be brought worldwide by the cooperation between two outstanding Italian brands which will actively promote the ‘Made in Italy’ all over the world.
We hope this will be the beginning of a long and fruitful cooperation, confirming once again the credibility and highly professional skills of our technicians and employees”.
During this year’s season, Generali will also be present at a number of MotoGP circuits and will be the title sponsor of the Valencia Grand Prix on 8 November.
The move – a deal made with MotoGP rights holders Dorna Sports S.
L – is part of a project that will also include track side advertising and corporate hospitality at other Grand Prix events.
Dorna Sports S.
L.
Managing Director Paul Serracanta :“We are very happy that a company like Generali, with a presence in over 60 countries, has come to an agreement with Dorna and Ducati to use MotoGP as a promotional and communication platform.
It is a particularly interesting agreement for us, as we welcome a new sector – that of insurance.
”
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