How to promote watching MotoGP Italian style (w/video)

Take a sultry red head, paint the most known racing number in the world on her chest and that’s how Italy’s Mediaset (owned by PM Silvio “bunga bunga” Berlusconi) broadcasting company promotes watching MotoGP and not so indirectly Valentino Rossi and the Ducati on Italia 1.

The tag line is: “follow the red, the one on two wheels, Grand Prix 2011, Italia 1 starts you up.

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How to promote watching MotoGP Italian style (w/video)

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