Buell has a new logo featuring a Pegasus, winged horse.
The logo seems to be part of Harley Davidson’s move to develop the Buell brand, and follows a wider range offering.
While the winged horse could be criticised for its un-originality, it wouldn’t surprise me to know that the winged part is supposed to represent Harley Davidson’s end of the bargain.
While it’s perhaps not the best example of brand identity, and probably needs to come with a swathe of marketing explanation and back-up, in my humble opinion, it’s certainly an improvement on the old.
Your thoughts?
A 19-year-old student dies suddenly on campus, prompting support for the community.
A 15-year-old boy was hospitalized after a stabbing on Elgin High Street, prompting police investigations.
The Met Office warns of significant snowfall and icy conditions in the coming days.
A strange object in the sky sparks speculation among residents and experts alike.
A tragic incident in Fort William leads to murder charges against a teenager.
A heartfelt appeal for support emerges following the tragic death of a beloved mother.
3t training centre leads the way in survival skills for oil and gas workers.
Local authorities tackle a shed fire in Dundas Street, Stromness.
Authorities investigate a dispute involving a customer at a local pub.
Eve and Ewan Morrison prepare to launch Fable, a new cafe focused on quality and comfort.