Nicky Hayden is one of the faces for Tissot watches, while reigning World Champion and 2013 Qatar GP winner Jorge Lorenzo will be fronting this year’s ad campaigns for Sector No Limits watches.
This is one of the first commercials that Lorenzo has done for the Italian brand (Morellato) with the Spanish rider in a shopping mall with two pretty girls who dump him because they realize he’s wearing a yellow watch and then how he woos them back with a Sector watch.
It’s all rather silly, but still kind of cute, so take a peek at the video.
If anyone is in Milan tomorrow afternoon (Wednesday April 10th) they can meet Lorenzo at the Sector store in Corso Buenos Aires.
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