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The highly anticipated Foodie Fortnight event is set to return to Aberdeen from February 24 to March 9, 2025. This two-week celebration of local cuisine is organized by Aberdeen Inspired, aiming to highlight the diverse and high-quality offerings from the city’s restaurants, cafes, and bars. The initiative not only showcases culinary talent but also aims to attract diners during a traditionally slow period for the hospitality industry.
Adrian Watson, the chief executive of Aberdeen Inspired, expressed excitement about the upcoming event, noting the success of previous restaurant weeks. He stated, “After the huge success of the two Aberdeen Restaurant Weeks we staged this year, we can’t wait to deliver this festival of fine dining in February.” The event is designed to boost foot traffic and revenue for local establishments, providing them with an opportunity to impress new customers and convert them into loyal patrons.
Foodie Fortnight will feature a variety of promotions, including the popular ‘Secret Suppers’ and ‘Foodie Passports.’ The ‘Secret Suppers’ concept adds an element of surprise, where diners can enjoy mystery dishes crafted by participating restaurants. Meanwhile, the ‘Foodie Passports’ initiative allows guests to collect stamps from various venues, with the chance to win complimentary meals for two. These engaging activities are expected to enhance the dining experience and encourage exploration of Aberdeen’s culinary scene.
The previous Foodie Fortnight in January significantly impacted the local economy, injecting approximately £500,000 and increasing footfall in the city center. Elena Ionascu from Da Vinci Italian Restaurant noted a remarkable 30% increase in customer visits during the event, many of whom have since become regulars. This highlights the effectiveness of such initiatives in fostering community engagement and supporting local businesses.
Restaurants interested in participating in the 2025 Foodie Fortnight are encouraged to reach out to Aberdeen Inspired. This is an excellent opportunity for eateries to showcase their offerings and attract new customers while contributing to the vibrant culinary landscape of Aberdeen.
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