Ewan Morrice Quality Butchers celebrates winning Scotland's first 'love your local butcher' award.
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In a remarkable achievement, Ewan Morrice Quality Butchers has been named the “best loved” butcher in Scotland, winning the inaugural Scottish Craft Butchers (SCB) “Love Your Local Butcher” award. With locations in Peterhead, Stuartfield, and Mintlaw, this family-run business has captured the hearts of its community through dedication and exceptional service.
Founded by Ewan Morrice, who has been in the butchery industry since 1996, the business has grown into a beloved local institution.
Ewan’s passion for quality meats and customer service has not only established a loyal customer base but has also created a welcoming atmosphere in his shops. The recent award was a testament to the strong relationships he has built with his customers, who nominated him for this honor.
The award holds special significance for Ewan, who is currently battling Motor Neurone Disease (MND). Despite his health challenges, he remains committed to his customers and his business.
Ewan expressed his gratitude, stating, “Customers are the most important part of our business. To know how highly we are regarded by them gives us all a really warm feeling – it’s brilliant.” His resilience and dedication serve as an inspiration to many, showcasing the power of community support.
The SCB received over 1,000 nominations from customers across Scotland, illustrating the deep appreciation for local butchers. Fiona Wallace, who nominated Ewan Morrice Quality Butchers, praised Ewan’s dedication, humor, and high-quality products. She noted, “Ewan is the butcher everyone deserves. His award-winning pork sausages are the only ones my girls will eat, and his variety of cuts and flavors is unmatched.” Such testimonials highlight the personal connections that local butchers foster with their clientele.
The business is not just a one-man operation; it is a family affair. Ewan’s son, James, manages the Peterhead branch and has recently completed the Craft Butchers Diploma of Scotland, the highest qualification in the field. This continuity of family values and commitment to quality ensures that the legacy of Ewan Morrice Quality Butchers will endure for generations to come.
The SCB award, supported by the Scotch Butchers Club, aims to highlight the essential role local craft butchers play in their communities. As Gordon King, SCB executive manager, stated, “A butcher is more than just a supplier of food – they create a legacy of relationships with their customers that will last a lifetime.” Ewan Morrice Quality Butchers exemplifies this sentiment, proving that local businesses can thrive through dedication, quality, and community spirit.
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