Millionaire Alastair Storey reveals extensive spending plans for Abergeldie Estate, aiming to revitalize the area and boost local tourism.
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Alastair Storey, the chairman and chief executive of Westbury Street Holdings, is set to transform the historic Abergeldie Estate into a thriving hub for adventure tourism. Having acquired the estate for £23 million in 2022, Storey aims to breathe new life into the 11,500 acres of land that once belonged to the Royal Family, marking a significant shift in the estate’s legacy.
Revitalizing a historic estate
Storey’s vision for Abergeldie Estate includes extensive renovations and the construction of new facilities to attract wealthy visitors and create local jobs. The estate, which has been in the same family for over 500 years, is poised for a renaissance as Storey prepares to invest heavily in its development.
His plans include the demolition of dilapidated structures and the construction of a lavish mansion at Bovaglie, which will serve as his base of operations.
Investment in local infrastructure
With an estimated £3.5 million earmarked for his new mansion, Storey’s investment extends beyond personal luxury. The renovation of Crathie Cottage into six visitor apartments is projected to cost £350,000, while the transformation of Clachnaturn Farm into a hub for hunting expeditions will require an additional £100,000. These developments are part of a broader strategy to enhance the estate’s appeal and provide unique experiences for tourists.
Challenges and community impact
Despite the ambitious plans, Storey faces challenges, including community concerns about the potential impact of his developments on the surrounding landscape. Initial proposals for his mansion faced criticism for possibly spoiling the view cherished by the Royal Family. However, with the backing of Balmoral Estate, his revised plans have gained approval. The overall investment in the estate is projected to exceed £5 million, reflecting Storey’s commitment to revitalizing the area while respecting its historical significance.
As Storey moves forward with his plans, the local community is hopeful that the revitalization of Abergeldie Estate will bring economic benefits and increased tourism to the region. The transformation of this historic estate into a modern adventure tourism destination could set a precedent for similar projects across the UK, blending heritage with contemporary leisure experiences.
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