Exploring the new businesses that are breathing life into Elgin town centre.
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Elgin town centre faces modern challenges
The Elgin town centre has been a focal point of discussion, particularly in light of the recent shifts in consumer behavior due to online shopping, the effects of the Covid-19 pandemic, and the ongoing cost-of-living crisis.
These factors have posed significant challenges for local businesses, leading to a decline in foot traffic and sales. However, amidst these adversities, a wave of optimism is beginning to take root as new businesses open their doors and redevelopment plans are set in motion.
New businesses making their mark
This year, several new establishments have emerged in Elgin town centre, showcasing the resilience and entrepreneurial spirit of the community. One notable addition is Mini Bakes, which opened in October at 26 Commerce Street. Founded by Ruby Smart, who initially launched the business from her home in Kinloss in 2020, Mini Bakes has quickly become a go-to spot for baked goods. The shop occupies a unit that was previously home to The Bake Project, which has since relocated.
Another exciting opening is Docs and Frocks, a vintage store that debuted in October at 6 Harrow Inn Close. Julie Flanighan, the owner, has curated a collection that focuses on Doc Martens and vintage dresses, offering a mix of pre-loved and new items. The shop also features a variety of accessories, including bags, scarves, and hats, appealing to fashion enthusiasts looking for unique finds.
Culinary delights and future plans
In September, Norahs opened its doors at 143 High Street, providing a cozy spot for coffee lovers and foodies alike. The café serves a delightful selection of homemade cakes, smoothies, sandwiches, and pastries. Owned by Nathan Davies and his partner Ashlyn, who also run the well-known Badenoch, Norahs has plans to transform the space into a wine bar during the evenings, adding to the vibrant nightlife of the area. This location was previously occupied by Starbucks, which moved to larger premises across the street.
Innovative merchandise at Box Brand
Additionally, the St Giles Centre welcomed Box Brand, a new venture that is a spin-off from the established IT Central. This innovative company specializes in creating unique, personalized merchandise and gifts, catering to a diverse clientele. Box Brand has even launched an exclusive merchandise range featuring the iconic Dandy Lion sculpture, a beloved landmark in Elgin. The shop occupies a unit that had been vacant for around four years, previously home to Witkowski Jewellers.
Conclusion
As Elgin town centre navigates the complexities of modern retail, the emergence of these new businesses signals a hopeful turnaround. With a blend of culinary delights, vintage fashion, and personalized merchandise, the town centre is not only adapting but thriving. The community’s resilience and entrepreneurial spirit are evident, and as redevelopment plans unfold, Elgin is poised for a promising future.
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