Eve and Ewan Morrison share their journey of building a beloved coffee business.
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Introduction to The Roost
In the vibrant city of Aberdeen, a coffee truck named The Roost has captured the hearts of locals since its launch in January. Operated by husband and wife duo Eve and Ewan Morrison, this mobile café has become a beacon of community spirit and entrepreneurial success.
With Eve at the helm of customer service and Ewan managing operations, their combined efforts have led to an impressive growth in popularity and profits.
The journey of entrepreneurship
Eve Morrison, a former barista, always dreamed of running her own coffee business.
Reflecting on her past experiences, she recalls, “I used to love seeing the regular customers, but they weren’t coming back for me and my product.” This realization fueled her desire to create a space where customers would return not just for coffee, but for the personal touch she offers. Despite the initial challenges of starting a business, Eve’s determination has paid off. “It has been better than I ever expected,” she shares, highlighting the overwhelming support from the local community.
Community connection and growth
Since opening, The Roost has seen a remarkable increase in profits, nearly doubling since the start of the year. Eve attributes this success to the genuine kindness of their customers. “You’ll get the odd person that’s not so accepting, but that is one person in thousands,” she notes. The couple’s commitment to fostering a welcoming environment has resonated with the community, leading to a loyal customer base that feels like family.
Overcoming challenges
Like any entrepreneurial journey, the path to success was not without its hurdles. Eve recalls moments of doubt, especially during the initial setup of The Roost. “I didn’t think we would ever be open,” she admits. However, through hard work and perseverance, they transformed their horse truck into a clean and inviting space that has become a local favorite. At just 24 years old, Eve’s accomplishments are impressive, and many customers often mistake them for staff rather than owners.
Expansion and future plans
Building on the success of The Roost, Eve and Ewan have recently opened a sit-in café named Fable on Huntly Street, which debuted on November 30. This new venture allows them to serve a wider array of offerings, including festive specials like chocolate orange hot chocolate. Despite this expansion, Eve assures that The Roost will remain operational, as they cherish the community they’ve built. “It would be heart-breaking to leave this area,” she expresses, emphasizing their commitment to the local patrons who have supported them from the beginning.
Conclusion
The story of The Roost is a testament to the power of community, hard work, and the entrepreneurial spirit. Eve and Ewan Morrison have not only created a successful coffee business but have also fostered a sense of belonging among their customers. As they continue to grow and innovate, one thing is clear: The Roost is more than just a coffee truck; it’s a cherished part of the Aberdeen community.
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