Family-owned Ashers bakery confirms new store opening on Elgin High Street soon.
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In a significant development for the local community, Ashers bakery has announced its plans to reopen on Elgin High Street, just a week after being displaced from the St Giles Centre. The Nairn-based bakery, known for its family-owned ethos and commitment to quality, was among 13 tenants forced to relocate following the closure of the shopping centre.
New beginnings for Ashers bakery
Despite the challenges posed by the sudden closure, Ashers bakery has expressed a strong desire to maintain its presence in Elgin. The company has confirmed that it has signed a lease for a new property located at 55 High Street, directly opposite The Muckle Cross pub and near the North Port car park.
This new location is expected to open its doors in the coming weeks, providing a much-needed boost to the local economy.
Commitment to staff and community
One of the key aspects of Ashers’ strategy is its commitment to retaining its staff, many of whom have been with the company since the 1990s. Director George Asher emphasized the importance of the team during this transition, stating, “The staff have been amazing through this whole period, getting involved wherever they can.” The bakery is currently undergoing renovations, with joiners and painters working diligently to prepare the new space for customers.
Impact on the local economy
The reopening of Ashers bakery is anticipated to rejuvenate the High Street area, which has faced challenges in recent years. Asher noted, “We’re excited about this new chapter and hope it might help to rejuvenate that end of the High Street a little.” The bakery joins another Ashers location in Elgin, located at the west end of the High Street, near Poundland, and contributes to a total of 10 locations across Moray and the Highlands.
As the first tenant from the St Giles Centre to secure a new location, Ashers bakery sets a positive precedent for other retailers looking to remain in Elgin. Other businesses, including Waterstones, Ramsdens, Subway, and Vodafone, have also expressed their intention to stay in the area, indicating a potential revitalization of the local retail scene.
While the St Giles Centre has closed its doors, the community remains resilient. Buses continue to operate from the nearby bus station, ensuring accessibility for residents and visitors alike. As the situation evolves, the local economy looks forward to the reopening of Ashers bakery, which promises to bring not only delicious baked goods but also a sense of continuity and community spirit.
