The popular clothing brand will shut its doors but seeks new opportunities in Aberdeen.
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Hollister’s Union Square store closure announcement
The well-known clothing brand Hollister, a subsidiary of Abercrombie & Fitch, has announced the impending closure of its Union Square store in Aberdeen. This decision marks a significant shift for the brand, which has been a staple in the shopping center since it opened its first Scottish location in 2010.
The store, characterized by its unique entrance and dimly lit interior, has attracted many fashion-conscious shoppers over the years.
Reasons behind the closure
While specific reasons for the closure have not been detailed, it reflects broader trends in the retail industry, where many brands are reassessing their physical store footprints.
The rise of online shopping has forced retailers to adapt, and Hollister is no exception. A spokesperson for Abercrombie & Fitch confirmed the closure, stating, “We can confirm we will be closing our Union Square Hollister store at the end of February.” This decision comes shortly after another retailer, Fat Face, also closed its doors in the same shopping center, indicating a potential shift in consumer habits in the area.
Future plans for Hollister in Aberdeen
Despite the closure, Hollister’s management remains optimistic about the brand’s future in Aberdeen. The company has expressed its commitment to maintaining a presence in the Granite City, stating, “We believe stores matter and we are exploring new store opportunities in the UK, including in Aberdeen, to provide a great shopping experience for our customers.” This suggests that while the Union Square location may be closing, there could be new developments on the horizon for Hollister fans in the region.
Current store hours and customer experience
As the closure date approaches, the Hollister store in Union Square will continue to operate its regular hours, remaining open from 9 am to 8 pm. Customers are encouraged to visit the store during this time to take advantage of any ongoing promotions or to simply enjoy the shopping experience before the location closes its doors. The brand’s unique California-inspired aesthetic and trendy offerings have made it a favorite among Aberdonians, and many will be sad to see it go.
Conclusion
The closure of Hollister’s Union Square store is a notable event in Aberdeen’s retail landscape. As the brand navigates the challenges of modern retail, its focus on exploring new opportunities indicates a proactive approach to maintaining relevance in a competitive market. Shoppers in Aberdeen will be watching closely to see what the future holds for Hollister in their city.
