Discover how Fiona Wares turned her challenges into a thriving campervan rental business.
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Transforming trauma into opportunity: A journey into campervan rentals
In the picturesque landscapes of the Scottish Highlands, a former police officer has turned her personal challenges into a thriving business. Fiona Wares, who retired due to PTSD, found solace in the open road and decided to share that experience with others through her campervan rental company, Coocoo Campers.
This venture not only provides her with financial support but also promotes the beauty of the Highlands to visitors.
Finding peace on the road
After dedicating 16 years to public service, Fiona faced the daunting task of redefining her life post-retirement.
The transition was not easy, but she discovered that spending time in nature and traveling in her campervan offered a therapeutic escape. “I found it thoroughly relaxing and very grounding to head off in the van and park up in a beautiful location,” she shares. This newfound passion sparked the idea of renting out her van, allowing others to experience the tranquility of the Highlands while helping her financially.
Building a business from scratch
Starting a business was a leap into the unknown for Fiona. With no formal business training, she relied on her transferable skills from her police career and sought guidance from local business networks. Joining the Federation of Small Businesses proved invaluable, as she connected with other entrepreneurs who shared their insights and experiences. “They’ve been inspiring and have given me the confidence to follow my dreams,” Fiona reflects. Her family, especially her daughter, played a crucial role in this journey, assisting with marketing and the development of the company’s online presence.
Learning from challenges
Fiona’s journey has not been without its hurdles. One of her significant challenges was the camper conversion process, which she admits she did not fully understand at first. “If I’d developed the knowledge I have now, it could all have been avoided,” she acknowledges. However, she approached each obstacle as a learning opportunity, emphasizing the importance of seeking help when needed. Her commitment to responsible camping and sustainable tourism reflects her desire to create a positive impact on the environment and the local community.
A vision for the future
Looking ahead, Fiona hopes to expand her business by providing safe parking options for campers, ensuring that visitors can enjoy the Highlands responsibly. She is also concerned about the potential introduction of a visitor levy, which she believes could deter tourists from exploring the area. “I want to help many more guests enjoy our beautiful part of the world for years to come,” she states passionately. Through her journey, Fiona Wares exemplifies resilience and innovation, proving that even in the face of adversity, one can carve out a path to success.
