Alex's Hearty Shack offers a variety of delicious meals at budget-friendly prices.
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Introduction to Alex’s Hearty Shack
In the heart of Peterhead, a new food van named Alex’s Hearty Shack has opened its doors, offering a delightful array of meals that cater to both taste and budget. Located on Victoria Road, this food van is quickly becoming a local favorite, thanks to its commitment to providing cheap and cheerful dining options.
Owned by seasoned chef Alex Stuart, who boasts 25 years of culinary experience, the van serves breakfast, burgers, loaded fries, wraps, and daily specials that are sure to satisfy any appetite.
A chef’s journey back to food vending
At 42 years old, Alex’s journey in the food industry has come full circle.
After owning a food van 13 years ago, he had to step back due to family commitments. However, when he spotted a van for sale on Facebook last December, he seized the opportunity to return to his passion. Alex shared, “This isn’t the first time I’ve had a van. I had one 13 years ago, but it was around the time my kid was born, and it just wasn’t feasible.” Now, with a perfect balance between work and family, he is excited to serve the community once again.
Alex’s Hearty Shack prides itself on offering meals that are both affordable and delicious. Breakfast rolls start at just £3 and come with a complimentary tea or coffee, while burgers with chips are available from £5. Alex emphasizes that his pricing reflects what he would be happy to pay himself, ensuring that customers receive great value for their money. “The feedback has been good. We’ve been having repeat customers but I’m just taking it day to day,” he noted.
In today’s digital age, social media plays a crucial role in the success of small businesses. Alex has effectively utilized platforms like Facebook to engage with his customers, amassing over 400 followers in a short time. He remarked, “The response from social media has been brilliant so far. I’ve had a few shares, and everyone seems to be really engaged with my posts.” This interaction not only keeps customers informed but also fosters a sense of community around his food van.
Community involvement and future plans
Alex’s Hearty Shack is not just about food; it’s about community. He has garnered support from local organizations, including Buckhaven Hearts Football Club, where he plans to offer a limited menu during home games. “It will be great to support them and get involved in the community,” he expressed. Additionally, he is considering modifications to his van to better accommodate his tall frame, showcasing his commitment to making this venture work.
Conclusion
With its affordable menu and strong community ties, Alex’s Hearty Shack is poised to become a staple in Peterhead. As Alex continues to build his business, he remains focused on providing quality food and fostering relationships with his customers, ensuring that his food van remains a beloved destination for all.
