Discover how S&D Harper adapted and thrived in a changing retail landscape.
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The evolution of S&D Harper: A family business thriving in Elgin
For over six decades, S&D Harper has been a cornerstone of the Elgin community, transitioning from a small caravan sales operation to a multifaceted business that includes self-storage services.
Founded in the 1960s by Syd and Dorothy Harper in Hopeman, the company has seen significant changes in both its offerings and the retail landscape surrounding it.
From humble beginnings to a custom-built facility
Initially, S&D Harper focused on selling Calor gas, but as the business grew, so did its ambitions.
In the early 1970s, the Harpers seized an opportunity to expand by acquiring a shop in Elgin, marking the beginning of their journey in the town. By 1980, the company had outgrown its original location and moved to a custom-built facility on Edgar Road, which allowed for greater operational capacity.
Stuart Harper, one of the current directors, recalls the transition: “Initially we moved here to give space for the gas storage, but we got into caravan sales to make use of the ground that was here.” This strategic decision laid the groundwork for the company’s future success, as caravan sales surged in popularity during the 1980s and 1990s.
Adapting to market changes
As the tourism landscape evolved, S&D Harper adapted its offerings to meet changing consumer preferences. While the company initially catered to a broader market with basic tourers, today’s customers are drawn to higher-end caravans, with prices reaching up to £50,000. Stuart emphasizes the importance of local clientele: “I want local customers we can look after. If something goes wrong, we’re here to fix it.” This focus on community has been a key factor in the business’s longevity.
In addition to caravan sales, S&D Harper ventured into self-storage about a decade ago, recognizing a growing demand in the Elgin area. The company transformed its Ashgrove yard into a container storage facility, which has since expanded to include a third site at Elgin Business Park. “It’s been a growth market for us,” Mrs. Harper notes, highlighting the diverse customer base that includes individuals and businesses alike.
Challenges and opportunities in a changing retail environment
Despite the challenges posed by the rise of retail parks and national brands, S&D Harper has thrived. The company’s out-of-town location has proven advantageous, allowing for the necessary space to operate effectively. However, the increasing traffic and competition in the area raise concerns about future growth. Stuart Harper acknowledges the impact of new developments, stating, “The traffic situation is not great here at the best of times.”
As new retailers, including Aldi, signal their intentions to establish a presence nearby, the Harpers remain cautious about the potential implications for their business. “It’s going to have massive footfall, in addition to Home Bargains and Iceland,” Stuart warns, emphasizing the need for careful planning in the face of rapid development.
Looking ahead: A commitment to community and quality
As S&D Harper continues to evolve, the family remains committed to serving the Elgin community. Their focus on quality products and customer service has solidified their reputation as a trusted local business. With a rich history and a forward-thinking approach, S&D Harper is poised to navigate the challenges of the modern retail landscape while maintaining its core values.
In conclusion, the story of S&D Harper is one of resilience and adaptation. From its humble beginnings to its current status as a multifaceted business, the company exemplifies the spirit of local entrepreneurship in Elgin.
