Emma Ross's inspiring journey from injury to entrepreneurship in health and wellness.
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From injury to inspiration
In 2017, Emma Ross faced a life-altering challenge when she broke her leg while juggling a demanding career in the oil and gas industry alongside an active social and sporting life. This injury, rather than being a mere setback, became a pivotal moment that redirected her life towards a new purpose.
The enforced downtime allowed Emma to explore various therapies that could aid in her recovery, ultimately leading her to co-found Urban Wellness Health & Float in Bridge of Don, Aberdeen.
Identifying a gap in the market
Emma’s background in healthcare, influenced by her family members working in the field, provided her with a unique perspective on wellness.
Recognizing a significant gap in Aberdeen for a comprehensive wellness hub that offered multiple therapies under one roof, she embarked on a mission to create a space that catered to the community’s needs. Urban Wellness Health & Float was born out of her desire to help others navigate their recovery and self-care journeys.
Building a family business
With the support of her family, who were eager to contribute to her vision, Emma established a wellness destination that prioritized holistic health. The collaborative effort aimed to provide a variety of services, including Bowen therapy, floatation sessions, and hot yoga, all designed to enhance physical and mental well-being. The family dynamic not only strengthened the business but also fostered a supportive environment for clients seeking healing and rejuvenation.
Lessons learned in entrepreneurship
Emma’s journey has not been without its challenges. Initially, the team attempted to offer a wide range of services, but they quickly learned that success lies in focusing on their strengths. By honing in on their niche and prioritizing quality over quantity, they were able to build meaningful relationships with clients. Listening to customer feedback became a cornerstone of their approach, allowing them to adapt and evolve their offerings to better meet the community’s needs.
Expanding services and reaching new audiences
As Urban Wellness Health & Float continues to grow, Emma and her team have introduced innovative services such as Red Light Therapy and specialized lymphatic sessions, alongside corporate wellness workshops. They are also expanding their reach by offering online movement and mobility sessions, ensuring that those unable to visit the hub can still benefit from their expertise. With the golf season approaching, Emma is excited to launch specialized maintenance packages for golfers, combining her passion for sports with her commitment to wellness.
Creating a positive impact
The most rewarding aspect of running Urban Wellness Health & Float for Emma is witnessing the transformative effects of their services on clients. Hearing stories of pain relief and life-changing experiences reinforces the purpose behind their work. Emma’s journey from a broken leg to a thriving wellness business exemplifies how setbacks can lead to new beginnings and inspire others to prioritize their health and well-being.
