Discover how Avril Service transformed her life from offshore work to leading Highland tours.
Topics covered
Embracing Change: A New Chapter in Life
Avril Service, a former offshore worker from Inverness, has made a remarkable transition from the oil rigs of the North Sea to leading bus tours across the picturesque Highlands. After dedicating a decade to logistics in the offshore industry, Avril found herself at a crossroads when she became a mother.
The shift in priorities prompted her to seek a new challenge that would allow her to balance family life with her professional aspirations.
Launching Avril’s Travels
In March 2018, Avril launched Avril’s Travels, a bus tour business that specializes in affordable day trips for the elderly.
The inspiration for this venture stemmed from her experiences taking her mother and her friends on outings in the Highlands, which they thoroughly enjoyed. Recognizing the demand for such services, Avril decided to invest in a minibus and become a qualified transport manager, obtaining the necessary operator’s license to kickstart her business.
Overcoming Challenges and Building a Brand
Starting a business is never without its hurdles. Avril faced numerous challenges, from acquiring her first 16-seater bus to navigating the complexities of running a transport service. However, her determination and the support of her family and friends propelled her forward. As word spread about her tours, Avril’s Travels quickly gained popularity, showcasing the beauty and history of the Highlands to eager tourists.
The Power of Community and Networking
Joining the Federation of Small Businesses (FSB) provided Avril with invaluable networking opportunities that helped her grow her business. She emphasizes the importance of community support for entrepreneurs in the Highlands, advising others to take small, measured steps rather than rushing into expansion. This approach has allowed her to maintain a close-knit team and foster a personal connection with her clients.
Personal Growth and Family Support
Avril’s journey has not only been about professional success but also personal growth. Her daughter, Elise, has been a significant source of inspiration and support throughout Avril’s challenges, including a traumatic accident that left her in a wheelchair for six months. Elise’s resilience and kindness have made her Avril’s greatest achievement, and Avril takes immense pride in her daughter’s aspirations, even as she contemplates her own future in the business.
Looking Ahead: The Future of Avril’s Travels
As Avril reflects on her journey, she acknowledges the lessons learned along the way. She encourages aspiring entrepreneurs to embrace their dreams, emphasizing that it’s better to try and fail than to live with regret. With a thriving business and a supportive family, Avril Service continues to inspire others with her story of resilience and determination in the face of change.
