Discover how Beth MacDonald is reshaping 24 Yarns into a community hub for crafters.
Crafting a new chapter: Beth MacDonald transforms 24 Yarns
In the heart of Elgin, a new chapter is unfolding at 24 Yarns, a wool and needlecraft shop that has recently come under the ownership of Beth MacDonald. This transition marks a significant shift not only for the shop but also for MacDonald, who has embraced the challenge of business ownership with enthusiasm and creativity.
With a background in biology, her leap into the world of crafts and retail was unexpected yet welcomed.
A passion for crafts
MacDonald has always had a deep-seated passion for various crafts, including knitting and sewing. Her journey began when she stumbled upon the opportunity to purchase Linda’s Wools and Needlecraft from Val McRitchie, who was retiring after 19 successful years.
“I came across the business for sale online and popped in to talk to Val, who was selling it — and that’s how it happened,” she shared. This serendipitous encounter led her to take over the shop last year, renaming it 24 Yarns, and she has not looked back since.
Plans for a makeover
In her first seven months as a business owner, MacDonald has been busy not only managing the shop but also envisioning its future. She has plans to refurbish the space, aiming to create a more inviting atmosphere for customers. “The idea is to refurbish the shop. I want to clear out space in the middle of the shop and possibly start running small classes. It would bring something different to the shop,” she explained. This initiative reflects her desire to foster a community of crafters and provide a platform for sharing skills and creativity.
A vibrant community hub
Located on South Street, known for its array of independent businesses, 24 Yarns benefits from a supportive community of fellow shop owners. “We have a lot of independent shops on South Street which is great. I think where I’m located at the end of South Street is quite busy, with lots of nice independent businesses,” MacDonald noted. This collaborative spirit not only enhances the shopping experience but also encourages local residents and visitors from as far as Northern Ireland to explore the unique offerings of the area.
As 24 Yarns continues to evolve under MacDonald’s stewardship, it stands as a testament to the power of following one’s passion and the importance of community in the world of small business. Open Tuesday to Saturday from 10 am to 4 pm, the shop is poised to become a vibrant hub for crafters, offering not just products but also a space for creativity and connection.
