A TikTok star's negative review of Aye Eat in Inverness ignites backlash and leads to video removal.
Topics covered
Introduction to the controversy
The recent incident involving a TikTok review of the Inverness restaurant Aye Eat has stirred significant controversy online. Kalani Ghost Hunter, a popular TikTok influencer with over 3.1 million followers, visited the establishment during his tour of the Highlands.
His review, which included a low rating for the food, particularly a burger he rated just three out of ten, has drawn both attention and backlash from the public.
The review and its impact
During his visit, Kalani criticized the restaurant’s fries, deeming them overpriced at £6.
His comments, particularly the comparison to McDonald’s, which is located nearby, did not sit well with the restaurant’s owners. They expressed that the review was “not helpful” during a time when many small businesses are struggling to survive. Despite the negative feedback, Aye Eat maintains a respectable 4.4-star rating on TripAdvisor, highlighting the disparity between one influencer’s opinion and the broader customer experience.
Backlash and removal of the video
Following the review’s publication, Kalani faced significant backlash, leading him to remove the video. In a subsequent video, he explained that the owners of Aye Eat informed him of the harassment they faced, including vandalism of their home and threats directed at their family. Kalani stated, “Once she told me that, I knew I had to take it down.” This incident raises important questions about the responsibilities of influencers and the potential consequences of their reviews on small businesses.
The broader implications for small businesses
This situation underscores the delicate balance that small independent businesses must maintain in the age of social media. A single negative review can have far-reaching effects, not only on a restaurant’s reputation but also on the personal lives of its owners. David Shayer, co-owner of Aye Eat, emphasized the challenges faced by small businesses, especially during tough economic times. The incident serves as a reminder of the power of social media and the need for influencers to consider the potential impact of their words.
Conclusion
The fallout from Kalani’s review of Aye Eat illustrates the complexities of online reviews and their implications for small businesses. As the digital landscape continues to evolve, both influencers and consumers must navigate these challenges with care and consideration. The incident has sparked a larger conversation about the ethics of online reviews and the responsibilities that come with having a platform.
