Turas Hotels aims to enhance the iconic Aviemore hotel experience with fresh vision.
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New ownership brings fresh vision
The Cairngorm Hotel, a beloved establishment in Aviemore, has recently changed hands for the first time in three decades. Acquired by the Highland hospitality group Turas Hotels, the hotel is set to undergo a transformation aimed at enhancing the guest experience.
Jon Erasmus and Richard Drummond, the new owners, are excited about the potential of this iconic Victorian-style hotel, which boasts 32 bedrooms and is conveniently located across from the town’s train station.
A commitment to the Highland experience
Mr.
Drummond expressed his enthusiasm for the acquisition, stating that the Cairngorm Hotel is a perfect fit for their brand. He emphasized the importance of providing a “special Highland experience” for guests, aligning with Turas Hotels’ mission to create memorable stays. The new owners plan to build on the hotel’s existing success while maintaining its family-friendly atmosphere, which resonates with their hospitality philosophy.
Future investments and growth opportunities
As part of their strategy, Turas Hotels intends to invest in the future of the Cairngorm Hotel, ensuring it remains a top destination for visitors to Aviemore. The group, which recently rebranded from J and R Group, also operates several other properties in the Highlands, including the Boat Country Inn and the Glen Mhor Hotel. Mr. Erasmus noted that the acquisition of the Cairngorm Hotel fills a crucial gap in their portfolio, allowing them to offer guests a comprehensive Highland journey that includes accommodation, dining, and unique experiences.
Challenges and resilience in the hospitality industry
The hospitality sector has faced numerous challenges in recent years, including government policies, taxation, and rising operational costs. However, Turas Hotels believes that by consolidating their properties, they can achieve greater security and stability, ultimately preserving employment within the industry. The new ownership of the Cairngorm Hotel represents a hopeful chapter for both the hotel and the local community, as it aims to attract more visitors year-round.
Looking ahead
With a commitment to retaining the current staff and fostering a welcoming environment, Turas Hotels is poised to make a significant impact on the Cairngorm Hotel’s future. The new owners are open to further acquisitions if the right opportunities arise, signaling their ambition to expand their footprint in the Highlands. As they embark on this exciting journey, the Cairngorm Hotel is set to remain a cherished destination for travelers seeking the authentic Highland experience.
