Union Square welcomes Lovisa and Lux as new additions to its retail lineup.

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Aberdeen’s Union Square shopping center is gearing up for an exciting transformation as it welcomes two new retailers to its vibrant lineup. Known as a premier shopping destination in the Granite City, Union Square has recently experienced a wave of changes, with several well-known brands vacating their spaces.
However, the arrival of new retailers promises to breathe fresh life into the shopping experience.
Lovisa: A fresh take on fashion accessories
One of the most anticipated additions is Lovisa, a fashion accessories brand renowned for its trendy jewelry at accessible prices.
With five successful stores already operating across the UK, Lovisa is set to establish its sixth location within Union Square. The announcement came through a job advertisement seeking a store manager, indicating that the new store will soon be a reality. The ideal candidate for this position must possess a keen eye for fashion and substantial experience in customer-facing roles, highlighting Lovisa’s commitment to providing an exceptional shopping experience.
Lux: Designer eyewear kiosk opens its doors
In addition to Lovisa, a new kiosk named Lux will be making its debut between Zara and Skechers. Lux specializes in luxury and designer eyewear, offering a stunning collection from iconic brands. The kiosk will not only showcase fashionable eyewear but will also provide lens fitting services, catering to the diverse needs of customers. Currently, Lux is on the lookout for two dispensing opticians and a retail sales assistant, indicating a robust start to its operations.
Union Square’s evolving retail landscape
The recent changes at Union Square reflect a broader trend in retail, where adaptability and innovation are key to thriving in a competitive market. As established brands like FatFace, Hollister, and Superdry have exited, the introduction of Lovisa and Lux signifies a strategic shift towards attracting a diverse customer base. Shoppers can look forward to a revitalized shopping experience that combines fashion, luxury, and convenience.
For those interested in staying updated on the latest developments at Union Square, including closures and new arrivals, further information is available on their official website. The evolving landscape of this shopping center promises to keep Aberdeen’s retail scene dynamic and engaging.