Celebrating heritage, the Singh family introduces their beloved curry to their roots.
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The Singh family, known for their renowned restaurant Mister Singh’s in Glasgow, is making waves by bringing their beloved curry back to Aberdeen, a city that holds significant sentimental value for them. After nearly 70 years, the family is celebrating their roots with the launch of an a la carte dine-at-home range, starting with their popular chicken bhoona.
From Glasgow to Aberdeen: A culinary journey
Satty and Bobbhy Singh have been at the forefront of this culinary venture, collaborating with Costco to introduce their chicken bhoona to the Aberdeen market. The journey began last March, culminating in a successful launch at Costco Glasgow in October, where the response was overwhelmingly positive.
“The feedback has been incredible,” Satty remarked, noting that the chicken bhoona has become Costco’s best-selling independent brand curry in Glasgow, with sales reaching 600-700 units weekly.
A legacy of flavors at an affordable price
Priced at an accessible £5.49 for two generous portions, the chicken bhoona aims to provide a restaurant-quality experience at home. “One of the objectives here was to make a retail curry at a price point that people can afford,” Satty explained. This initiative not only reflects the family’s commitment to quality but also their desire to share their culinary heritage with the community.
Emotional ties to Aberdeen
Aberdeen is more than just a market for the Singh family; it is a place of memories and beginnings. Satty’s father, Jit Singh Swali Mastana, affectionately known as Papa Singh, settled in Aberdeen in the 1950s. His recent visit to the city to celebrate the launch was filled with nostalgia. “Every time I come to Aberdeen, so many memories of the good old days come back,” he shared, emphasizing the emotional connection the family has with the city.
The Singh family is not stopping at chicken bhoona. They have plans to introduce additional dishes from their restaurant, including chicken dahl, South Indian garlic chili, and their signature ambala curry, which holds a special place in their hearts. “The ambala was the first style of curry my dad, uncle, and grandad made in Aberdeen,” Satty reminisced, highlighting the dish’s significance in their family history.
Creating a memorable dining experience
At Mister Singh’s, the dining experience has always been about more than just food; it’s about hospitality and warmth. “The prime objective has always been to treat the restaurant like the dining room of our house,” Satty stated. This philosophy extends to their retail offerings, where they aim to bring the same passion and commitment to customers enjoying their curries at home.
Conclusion
As the Singh family embarks on this new chapter, they are not just selling curry; they are sharing a piece of their heritage and inviting the people of Aberdeen to partake in their culinary journey. With plans for sampling events and a commitment to quality, the Singh family is poised to make a lasting impact on the local food scene.
