The new Superdrug store features an extensive range of health and beauty products.
Topics covered
Superdrug’s expansion in Aberdeen
Superdrug, a leading health and beauty retailer, has recently inaugurated its third store in Aberdeen, marking a significant milestone in the company’s expansion strategy. Located at the Bridge of Don Retail Park, this new outlet is the largest in the area, boasting an impressive 7,061 square feet of retail space.
The store has taken over the former Carpetright unit on Denmore Road, strategically positioned between Home Bargains and Pets at Home, making it easily accessible for shoppers.
Enhanced shopping experience
The newly opened store offers a comprehensive selection of health and beauty products, including a wide array of cosmetics, premium fragrances, and Superdrug’s own-brand ranges.
This expansion not only enhances the shopping experience for customers but also reinforces Superdrug’s commitment to providing quality products at competitive prices. Additionally, the store features a dedicated Beauty Studio area where customers can indulge in professional treatments at affordable prices. Services range from eyebrow shaping and nail painting to acrylics and piercings, catering to a diverse clientele.
Job creation and community impact
With the opening of the Bridge of Don store, Superdrug has created 20 permanent job opportunities, contributing positively to the local economy. Nigel Duxbury, property director at Superdrug, expressed enthusiasm about the new store, stating, “We’re pleased to announce the opening of our new store in the Bridge of Don Retail Park. With a larger space, this expansion reinforces Superdrug’s presence in Aberdeen and allows us to offer an even broader selection of products and services, enhancing the shopping experience for our customers.” This sentiment reflects the company’s dedication to not only serving its customers but also supporting the local community through job creation.
Future growth plans
The Bridge of Don store is part of a larger initiative, with Superdrug planning to open 25 new sites across the UK this year. This ambitious expansion plan highlights the retailer’s confidence in the health and beauty market and its commitment to meeting the needs of consumers. With two other stores already established in Aberdeen, located in Union Square and the St Nicholas Centre, Superdrug is well-positioned to become a go-to destination for health and beauty products in the region.
