The outdoor retailer's Inverurie location closes after decades, citing various challenges.
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Challenges faced by Craigdon Mountain Sports
The recent closure of the Inverurie branch of Craigdon Mountain Sports marks the end of an era for the outdoor retailer, which has been a fixture in the Garioch town since the mid-1980s.
Max Bruce, the managing director, expressed his disappointment over the closure, stating that it was a “real shame” to see the store lock its doors for the final time. The decision to close was not made lightly; the company explored options to relocate within Inverurie and even considered downsizing the store.
However, a combination of factors ultimately made it unfeasible to continue operations in the town.
Impact of competition and changing shopping habits
In recent years, the retail landscape in Inverurie has changed significantly, with two new outdoor shops opening in the area. This increased competition has undoubtedly impacted Craigdon Mountain Sports’ customer base. Additionally, shifts in consumer shopping habits, particularly the rise of online shopping, have posed challenges for brick-and-mortar stores. Bruce noted that while the company’s website is thriving, the in-store experience offers something unique that online shopping cannot replicate. The personal touch, expert advice, and the ability to try on equipment, especially for specialized services like boot fitting, are invaluable to customers.
Future focus on Aberdeen city center
Despite the closure of the Inverurie location, Craigdon Mountain Sports is optimistic about its future in Aberdeen. The St Andrew Street store is strategically positioned to attract customers, avoiding some of the logistical challenges faced by local retailers. Bruce emphasized that the store’s location just outside the low emission zone and bus gates enhances accessibility for shoppers. With three staff members from the Inverurie branch transitioning to the Aberdeen store, the company aims to maintain a familiar atmosphere for loyal customers. Bruce expressed confidence that shoppers would continue to make the half-hour journey to access the wide range of mountain and outdoor equipment available in Aberdeen.
Commitment to customer service and local expertise
One of the standout features of Craigdon Mountain Sports is its commitment to customer service. Bruce highlighted the expertise of the staff, many of whom have been with the company for over a decade. Their passion for the outdoors and skiing sets them apart from online retailers, where personalized advice is often lacking. Bruce pointed out that while online resources may provide general information about mountaineering and skiing, they often fail to address the specific challenges posed by Scotland’s unpredictable weather. This local knowledge is crucial for customers seeking tailored advice for their outdoor adventures.
Looking ahead
As Craigdon Mountain Sports shifts its focus to the Aberdeen store, Bruce remains grateful for the loyal customer base developed over the years in Inverurie. He acknowledges the positive impact the business had on the Garioch community and expresses excitement about the opportunities that lie ahead in the Granite City. With a strong product range and a dedicated team, Craigdon Mountain Sports is poised to continue serving outdoor enthusiasts in the region, offering not just products but also invaluable expertise and support.
