Exploring the mixed effects of the North Coast 500 on Thurso's economy and community.
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The North Coast 500 (NC500) has become a significant draw for tourists since its launch a decade ago, reshaping the landscape of communities along its route, including Thurso. This scenic route has not only attracted visitors but has also sparked discussions among local business owners about its implications for the economy and community life.
As we delve into the experiences of Thurso’s business leaders, we uncover a tapestry of opinions reflecting both the opportunities and challenges presented by this influx of tourism.
Mixed feelings among local business owners
Terry Mackay, owner of Newsbeat newsagents, shares a nuanced perspective on the NC500’s impact.
While he acknowledges the increased foot traffic, he also highlights the downsides. “In the summertime, it takes at least twice as long to get anywhere,” he explains, noting that local residents often find the roads congested with tourists. This congestion can deter locals from traveling to other parts of the region, creating a sense of frustration among business owners who rely on accessibility.
Mackay reminisces about a time when local pubs thrived with visitors who integrated with the community. “Now, everywhere is filled with tourists instead,” he laments, suggesting that the essence of local interaction has diminished. Despite the surge in visitors, he feels that his business has not significantly benefited, as tourists tend to fill their campervans at larger retailers rather than frequenting local shops.
Positive changes for some businesses
In contrast, Melanie Roger, who runs Harper’s Fly Fishing Shop, views the NC500 as a boon for her business. “We get a lot more customers now than we used to,” she states, emphasizing that the route has broadened the scope of potential clientele. With more travelers passing through Thurso, her shop has seen an uptick in visitors, which she attributes to the increased visibility the NC500 has provided.
Roger believes that the NC500 has successfully advertised Thurso, bringing in a diverse range of customers, including avid fishermen. “It has certainly helped to advertise our town, and businesses here definitely need that,” she asserts. Her optimism reflects a broader sentiment among some local entrepreneurs who see the route as a catalyst for growth and exposure.
Changing dynamics in tourism and hospitality
Michael Mackay, owner of Westlea B&B, recognizes that the NC500 has altered the dynamics of tourism in Thurso. “It has brought more eyes onto the area, and so more people want to stay here now,” he notes. However, he also observes a shift in booking patterns, with visitors opting for shorter stays compared to previous years. Despite this change, Mackay appreciates that Thurso serves as a convenient base for travelers heading to nearby destinations like Orkney and Shetland.
While he acknowledges the desire for longer stays, he also understands that not every visitor finds Thurso appealing. “The North Coast 500 has given more people a reason to come here. How can that be a bad thing?” he questions, highlighting the importance of the route in enhancing Thurso’s appeal.
As the NC500 celebrates its 10-year anniversary, the reflections of Thurso’s business owners illustrate a complex narrative. While some express concerns about the challenges posed by increased tourism, others celebrate the opportunities it has created. This duality underscores the ongoing evolution of Thurso as it navigates the balance between preserving its local character and embracing the benefits of a thriving tourist economy.
