The Seventy Ninth Group invests in premier hospitality at Loch Ness.
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Investment in luxury lodges at Loch Ness
A new luxury lodge development is set to transform the shores of Loch Ness, following a significant acquisition by The Seventy Ninth Group for £15 million. This ambitious project spans 17.5 acres and will feature over 30 upscale lodges, catering to the growing demand for high-end accommodations in one of Scotland’s most picturesque locations.
Meeting the demand for premier hospitality
The Seventy Ninth Group, an asset management firm, aims to capitalize on the increasing influx of tourists to the Scottish Highlands, which attracts more than two million visitors annually. Managing director Jake Webster emphasized the allure of Loch Ness, stating, “The Scottish Highlands, and Loch Ness in particular, have long been a top draw for domestic and international tourists seeking stunning natural beauty, rich history, and a quintessential luxury retreat.” The new lodges are expected to be completed within the next 12 months, although an official opening date has yet to be announced.
Strategic financing for sustainable growth
The financing for this luxury lodge development will come from a strategic combination of investments from the founding Webster family and the company’s established financing arm. This strategic purchase aligns with The Seventy Ninth Group’s mission to expand its luxury portfolio and enhance under-valued assets in high-quality properties. The firm aims to deliver exceptional value to its stakeholders while positioning itself for long-term sustainable returns.
Competing developments in the area
In addition to The Seventy Ninth Group’s project, another luxury lodge development has emerged in the Loch Ness area, with Ancarraig Lodges currently on the market for £1.1 million. Managed by Business Partnership, this development features 12 Scandinavian-style lodges set within 12 acres of secluded woodland, offering stunning views of Loch Ness. Simon Fraser from Business Partnership highlighted the strategic location of Ancarraig Lodges, just three miles from Drumnadrochit and 17 miles from Inverness, making it an attractive option for tourists visiting the iconic Urquhart Castle and the world-famous Loch Ness.
Conclusion
The new luxury lodge developments at Loch Ness signify a growing trend in upscale tourism in the Scottish Highlands. With a focus on premier hospitality and strategic investments, these projects are poised to enhance the region’s appeal to both domestic and international travelers, ensuring that Loch Ness remains a top destination for luxury retreats.
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