© Rev Stan (Flickr) Peterborough sign
© Rev Stan (Flickr)
Establishment
Overview
It is currently published by East Midlands Newspapers on every day of the week apart from Sunday.
The newspaper was established in 1948, as a localised edition of the Northamptonshire Evening Telegraph.
Later, in 1961, the paper was published from the Peterborough Advertiser’s offices in Cumbergate in Peterborough.
The East Midlands Allied Press owned the newspaper until 1996, when it rid itself of the Evening Telegraph as well as 68 other newspaper titles.
EMAP had been formed in 1947 when the Northamptonshire Printing and Publishing Co., the Peterborough Advertiser Co., the West Norfolk and King’s Lynn Newspaper Co. and the commercial printing sections at Rushden, King’s Lynn and Bury St. Edmunds merged.
Pat Winrefy, whose father Sir Richard Winfrey (a noted Liberal politician and campaigner for agricultural rights in the late 19th and early 20th centuries) had purchased Licolnshire newspaper the Spalding Guardian in 1887.
He oversaw EMAP during much of the time it owned the Peterborough Evening Telegraph.
The newspaper existed alongside the Peterborough Advertiser & Citizen for much of its history.
Publishing schedule
Publications
The Peterborough Telegraph newspaper is published at lunchtimes Monday through to Friday during the week.
A full-colour newspaper focusing on what would usually be classed as Peterborough‘s evening news,
A lifestyle magazine entitled ‘ET’ is published with the newspaper on Saturdays. The Telegraph‘s online jobs website operates using the Jobstoday.co.uk platform.
A range of other supplements, typical of regional newspapers in the UK, appears with the paper on certain days of the week.
An additional jobs section appears on a Thursday, while motoring and entertainment accompanies Friday’s edition.
The newspaper is entirely separate from the Daily Telegraph, a UK news outlet which is a national rather than regional newspaper.
Present day
Nowadays
Daily circulation for the newspaper is around 18,000, while the website garnered just over 125,000 unique views per month in 2008.
East Midlands Newspapers Ltd, a company which is part of Johnston Plc. now publishes the newspaper.
This company also publishes several separate newspapers in regions close to Peterborough.
These include the Fenland Citizen as well as the St. Neots, Huntingdon and St. Ives Town Criers and Norfolk Citizen.
Native advertising was designed to bridge the gap between banner fatigue and audience engagement, offering a way for brands to reach consumers in a manner that feels organic.
'Stand Up for Mums' stand-up comedy show by Momcozy.