Uber’s long-awaited launch in Aberdeen: What to expect

The ride-hailing service's entry into Aberdeen promises to reshape the local transport landscape.

Uber’s long-awaited launch in Aberdeen: What to expect

After a lengthy wait of six years, Uber has officially launched its services in Aberdeen, marking a significant milestone for the ride-hailing giant. The company is currently in a “soft launch” phase, allowing private hire bookings while preparing for a full-scale launch expected in the coming weeks. This development has stirred a mix of excitement and concern among local taxi operators and residents alike.

Background of Uber’s entry into Aberdeen

Uber was granted a license to operate in Aberdeen back in June, with plans to establish a booking office on Berry Street. However, the journey to this point has not been smooth. The local taxi industry has voiced strong opposition to Uber’s arrival, particularly criticizing its surge pricing model, which increases fares during peak demand times. This has led to protests and even legal challenges, although a union’s appeal against Uber’s license was eventually withdrawn.

Current status and driver recruitment challenges

As of now, Uber’s operations in Aberdeen are limited, with reports indicating that only about 25 drivers are available for bookings. The initial goal was to have between 40 and 50 drivers ready for launch day, but delays caused by legal uncertainties have impacted recruitment efforts. Uber’s drivers are restricted to pre-booked fares and cannot pick up passengers from taxi ranks, a rule that has raised concerns among potential drivers about the viability of their earnings.

Potential impact on Aberdeen’s night-time economy

Despite the challenges, many local business leaders are optimistic about Uber’s presence in the city. They believe that the ride-hailing service can enhance the night-time economy by providing a reliable transport option for late-night visitors. With large queues often forming at taxi ranks during weekends, Uber’s flexible pay structure is expected to attract more drivers willing to work during unsociable hours, potentially alleviating congestion in the city center.

However, the restrictions on where drivers can pick up passengers—limited to Aberdeen city and not Aberdeenshire—pose challenges. Drivers face the risk of returning to the city without fares, which could deter them from joining the platform. The local taxi industry remains wary, with reports of threats against drivers considering a switch to Uber, highlighting the tension between traditional taxi services and new ride-hailing models.

As Uber navigates these complexities, the coming weeks will be crucial in determining its long-term success in Aberdeen. The company aims to not only establish a foothold in the city but also reshape the local transport landscape, offering residents and visitors a new way to travel.