The Spice Girls launched new EP for 25th Anniversary of Wannabe
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The Spice Girls have announced the launch of a new EP in honor of the 25th Anniversary’s celebration of the single Wannabe. The years had passed but the hit song is still streaming on all the platforms worldwide. The celebration of 25 years will be accompanied by a limited edition of the EP titled Wannabe25. It will include three versions of the popular song and an added ballad.
The launch of the EP was anticipated by a social media campaign promoted by the girl members of the group.
The hashtag #IAmASpiceGirl invites fans to share memories and a lot of celebrities has followed the trend. It gathers also the support for the LGBTQ+ community for the Pride Month.
The hit song was originally released in 1996, on July 9th. It immediately became famous and Spice Girls received many certifications and awards, like Billboard Hot 100 and double Platinum by BPI.
In 2020 was Spotify’s most streamed nineties song made by female artists.
Indeed, this dance-pop song embodies the female empowerment and the philosophy of the Girl Power and maybe that’s why right now it’s still famous worldwide. Also, the female friendship towards a bad relationship is a value promoted by the song and the group.
The famous group of Spice Girls was founded on 1994 as an “invented band” to fight all the boy bands present on the music market. However, they become a spread phenomenon and reached many fans and awards. Indeed, it is the best-selling album by a female group in history .
They were 5 women with given nicknames: Posh Spice, Sporty Spice, Scary Spice, Ginger Spice, Baby Spice. They break up in 1998 and reunited back in 2019 but without Victoria Beckham to make some reunion shows.
The single Wannabe will be present in the new EP, but in three different versions: the original single, a remix made by Junior Vasquez and the original demo. Maybe is it because of being the seventh best-selling debut single of all time and thanks to the 1.3 million CD singles and download sales?
The remix was originally a bonus track on the 1996 “2 Become 1” CD Single.
Furthermore, there will be an unreleased ballad that the group wanted to share, called “Feed Your Love” written by Spice Girls and “Wannabe” co-writers Richard “Biff” Stannard and Matt Rowe.
The new EP will be released on digital platforms on July 9th in order to celebrate exactly the 25 years of the single Wannabe. Fans can also buy also a physical version, a vinyl limited-edition but two weeks later, on July 23rd. It will be possible to pre-order them, too, with the swipe up in the IG stories.
The social media campaign helped the group spread the release of the new EP. Indeed, fans were asked to share their memories as part of the celebration. They are invited to post their old photos and videos of the group and the song.
They can do it through the social media accounts of the Spice Girls with the hashtag #IAmASpiceGirl or sent them to spicegirls@umusic.com.
The campaign is very successful and many celebrities contributed to it: Blake Lively, Adele, Sam Smith promoted their stories and their love for the group. Within their support, the campaign will be a global celebration of people power.
The 5 members, including Victoria Beckham, posted a photo with the new merchandising of Spice Girls. This is for the celebration of the Pride Month. The T-shirt and the purse say: “Proud and Wannabe your Lover”. It is a clear link to the single Wannabe and the celebration empowerment and freedom. The popular Spice Girl wrote in the post that “Pride to me is a celebration of being completely yourself and this year’s T-shirt is a reminder of that”.
All the profits will be funding the charity Albert Kennedy Trust, that does an incredible work to support youth homelessness in United Kingdom due to sexual discrimination.
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