Advertising in italy Archives

Francesco Totti as Father Christmas

23 April, 2020

For some diversion on Sunday after Christmas, here is the Vodafone Christmas Card commercial featuring Italy’s star football player for Rome, Francesco Totti, as Santa Claus. He, together with his wife Ilary Blasi, is the face of Vodafone in Italy,…

Video: hot Italian models play football on cold Stelvio Pass

23 April, 2020

Only the Italians could think of a female football team made up of hot Italian models. In this video you see the Italian models football team in action at 3,200 metres up the Stelvio pass in a promotional event that’s…

Touring Italy: new advertising campaign with Italia Much More video and site

21 April, 2020

After Silvio Berlusconi’s gaudy “Magic Italy” advertising campaign to promote the brand of Italy itself, we’re happy to see a much nicer video promoting travel to Italy. This Italian commercial is shown internationally as part of a huge investment that…

Video of sexy Jessica Alba in Campari commercial

20 April, 2020

After the Jessica Alba calendar, here is the sexy Italian woman in a Campari commercial as she goes back to being brand ambassador for the Italian aperitif drink. The actress flaunts some fiery red lepstick, the soundtrack is “Bla Bla…

Does Italy miss Megan Gale?

20 April, 2020

With the plethora of Italian showgirls out there, you wouldn’t have thought the locals would miss Australian model Megan Gale. But it seems they still have a soft spot for the girl who actually started her career in the Belpaese…

Belen Rodriguez removed from Italian advertising campaign?

17 April, 2020

It will be a difficult move for the Italian show girl from Argentinian origin, if Belen Rodriguez were to be sacked from her brand endorsement role at TIM: Telecom Italia. We’ve already looked at how to do advertising in Italy,…

Touring Italy and its monuments: use it or lose it advertising campaign

16 April, 2020

A new advertising campaign in Italy to promote Italian monuments has a threatening slogan of “if you don’t visit it, we’ll take it away”, developed by the cultural and arts ministry. It’s an odd way of promoting tourism in Italy,…

Italian lingerie bra trade-in scheme with Irina Shayk

16 April, 2020

When next you’re shopping for some Italian lingerie, especially if you pop in to an Intimissimi store, you might find a surprising sign out the front. It happened to me recently and I thought ‘as if!’ but it turns out…

Funny Italian video from Heineken: mime artist attacks a drunk

11 April, 2020

A mime artist attacks a drunk guy with his juggling equipment in Heineken’s “Know the Signs” viral marketing campaign against excessive drinking. The mime artist is in Italy, and, in the funny viral commercial, the guy filming says “I’m going…

Rome invaded by Pandas

9 April, 2020

Rome’s Piazza del Popolo has been invaded by panda statues as part of the WWF’s Oasis Day, which opens some protected areas to the public. The statues will also be placed at the Ubertino bridge in Siracuse in occasion of…

Funny Italian commercial: donkeys balls tell the time

8 April, 2020

I’ve had a struggle trying to find the actual product in this Italian advertising campaign, but here’s a giggle for your day, with this funny Italian commercial. Subtitles are in English so you can understand what they’re saying. The big…

Champions League final: Heineken builds colosseum out of beer bottles

7 April, 2020

Heineken is celebrating the Champions’ League with this scale model of the colosseum built from beer bottles. The model can be seen at Rome’s Termini train station and measures 3.5 metres in diameter, 140 centimetres high, but nearly three metres…

Rome city logo design competition

6 April, 2020

Rome’s city council has launched a competition to design Rome’s new logo, with the only rules being that it must contain the word “Roma” and the traditional wolf symbol, stylised as per the designer’s inspiration.The purpose is to create an…

Italian television commercial uses national hymn: Calzedonia ad to be banned?

6 April, 2020

This video shows the new Italian commercial for underwear brand, Calzedonia, using a very patriotic and nationalistic theme with the Italian national anthem sung in a breathy style by singer Sushy. The advertising campaign has met with criticism, not only…

Silvio Berlusconi on television: time off from scandals for Italian tourism commercial

6 April, 2020

In the face of more Berlusconi scandals and a trial to start April 6, the Italian prime minister has taken time off from the controversies to further his Italian tourism campaign. Silvio Berlusconi has taken a personal interest in the…

Berlusconi for Italian tourism video spoof

4 April, 2020

We’ve already seen Silvio Berlusconi’s Magic Italy tourism campaign, and now the Italian prime minister has lent his voice to a television commercial encouraging Italians to explore Italy for themselves. The country is in full economic crisis mode and this…

Magic Italy and the Cin-Cin girls: Berlusconi's new brand for Italian tourism

3 April, 2020

Italy has launched a new brand image to boost tourism in the Bel Paese, with the aim of doubling GDP within four years, thanks exclusively to the tourism sector. The design has been personally managed by Italian Prime Minister Silvio…

Advertising in Italy: Aussiebum posters appear in Milan

31 March, 2020

Advertising in Italy took an interesting turn this week, with posters for the Aussiebum guy’s underwear range (gay or not gay?) appearing around the city of Milan. My colleagues, generally holding a benign attitude towards Australia and not knowing much…

Advertising in italy

Francesco Totti as Father Christmas

Video: hot Italian models play football on cold Stelvio Pass

Touring Italy: new advertising campaign with Italia Much More video and site

Video of sexy Jessica Alba in Campari commercial

Does Italy miss Megan Gale?

Belen Rodriguez removed from Italian advertising campaign?

Touring Italy and its monuments: use it or lose it advertising campaign

Italian lingerie bra trade-in scheme with Irina Shayk

Funny Italian video from Heineken: mime artist attacks a drunk

Rome invaded by Pandas

Funny Italian commercial: donkeys balls tell the time

Champions League final: Heineken builds colosseum out of beer bottles

Rome city logo design competition

Italian television commercial uses national hymn: Calzedonia ad to be banned?

Silvio Berlusconi on television: time off from scandals for Italian tourism commercial

Berlusconi for Italian tourism video spoof

Magic Italy and the Cin-Cin girls: Berlusconi's new brand for Italian tourism

Advertising in Italy: Aussiebum posters appear in Milan

Rob Marshall's Nine: the video with Alfa Romeo MiTo

Nokia N97 video: Milan central station

Dustin Hoffman "butchers" the Italian language: L'Infinito English translation

Madonna pre-photoshop in D&G; campaign

Advertising in Italy: Belen Rodriguez, Lady Gaga and Tim