Carosello: Gigliola Cinquetti in The Lambretta commercial
Here we are with our second episode of Carosello! This time Gigliola Cinquetti is singing “Sooner or later you will call”; the commercial was sponsored by Lambretta, the famous scooter!
Carosello: Carmencita & Paulista in the Lavazza Coffee commercial
Here we are with the third episode of Carosello. This time the beautiful Carmencita after being kidnapped by a cruel bandit is rescued by her young lover Caballero, who at the end of the story turns into Paulista; a handsome…
Italian books: Signor Bonaventura Italian comic strip, by Sergio Tofano
Sergio Tofano is known as one of the most talented comic book authors in Italy. Born in Rome on August 20 in 1886, he died on October 28, 1973 after a varied career which also involved acting, producing and writing…
Carosello: Mina in the 1967 Barilla Commercial
In 1957 Rai, the Italian public service broadcaster, wanted to develop a new format and air advertisements to its audience, so it decided to launch Carosello; a television series entirely dedicated to commercials. The series was an instant, smashing success.…
Carosello: extra vergin olive oil from Tuscany takes us on a tour of the Tuscan countryside
This is a very romanticised view of Tuscany and you would be forgiven for thinking it’s a tourism initiative. While in part it does tour Tuscany, it’s all sponsored by Carapelli Olive Oil. Today’s Carosello gives us a glimpse of…
Carosello: Chiamami Peroni, sarò la tua birra!
This is actually quite a raunchy advertisement, but then what should we expect for a beer? This effort comes from Peroni in 1968, to advertise its Italian made beer. After two adventurers are lost in the desert and are seeing…
Carosello, Italian cinema advertising: Fernet Branca psychedelic ad, 1974
Fernet Branca is an after dinner digestive drink in Italy that is now not as popular as it was once. In the 70’s however, it was very fashionable and most people who drink it now picked up the habit years…