European motorcycle market Archives

Piaggio Group company plan: Aprilia goes sporty and Moto Guzzi takes on BMW touring models

17 April, 2020

Moto Guzzi and Aprilia will have a new focus moving in to 2012 and 2013 as the Piaggio Group gets precise about what it wants from its two brands. According to Roberto Colannino, Moto Guzzi will take on the grand…

Honda biggest market share in Italy

11 April, 2020

We came across what we thought was an interesting statistic for the Italian motorcycle market from our guys at Motoblog.it. Take a wild guess at who the market leader for motorcycles in Italy might be…. Yes, that’s right, Honda. In…

Generic Trigger 125 SM

28 March, 2020

Generic is an Austrian scooter and offroad brand that intends to develop its presence in the European market, especially with scooters for young riders. The Generic brand has developed its style at the Salsburg style centre for Kiska, with know-how…