Marketing in italy Archives

Touring Italy: new advertising campaign with Italia Much More video and site

21 April, 2020

After Silvio Berlusconi’s gaudy “Magic Italy” advertising campaign to promote the brand of Italy itself, we’re happy to see a much nicer video promoting travel to Italy. This Italian commercial is shown internationally as part of a huge investment that…

Champions League final: Heineken builds colosseum out of beer bottles

7 April, 2020

Heineken is celebrating the Champions’ League with this scale model of the colosseum built from beer bottles. The model can be seen at Rome’s Termini train station and measures 3.5 metres in diameter, 140 centimetres high, but nearly three metres…

Rome city logo design competition

6 April, 2020

Rome’s city council has launched a competition to design Rome’s new logo, with the only rules being that it must contain the word “Roma” and the traditional wolf symbol, stylised as per the designer’s inspiration.The purpose is to create an…

Magic Italy and the Cin-Cin girls: Berlusconi's new brand for Italian tourism

3 April, 2020

Italy has launched a new brand image to boost tourism in the Bel Paese, with the aim of doubling GDP within four years, thanks exclusively to the tourism sector. The design has been personally managed by Italian Prime Minister Silvio…

Guerrilla marketing on Facebook for Italian film

29 March, 2020

This is a great example of some innovative marketing for the Italian film Feisbum, to be released in coming weeks. In Rome, these posters have appeared to promote the film with the quote “Thank heavens I discovered the kind of…